Ducati at Expo 2020 Dubai with the world preview of the DesertX.
Ducati is taking part in Expo 2020 Dubai with the world preview presentation of the new DesertX.
The public will unveile the DesertX on 9 December. At the same time the Ducati website and the Ducati YouTube channel will broadcast the digital Ducati World Première. In the presence of the President of the Emilia-Romagna Region, Stefano Bonaccini, and Francesco Milicia, Ducati VP Global Sales and After Sales. The event will be held in the fascinating setting at the foot of the iconic Buri Khalifa Tower.
The world première of the DesertX
Ducati will be present at Expo 2020 Dubai and together with all the brands of the Emilia-Romagna Motor Valley. They represent the excellence of Made in Italy in the car and motorcycle sectors. Part of a program is the world première of the DesertX, designed to promote the realities of the Motor Valley in an international context. Telling the story of Italian automotive and motorcycle tradition.
In fact, on the 9 December an interesting round table will also take place. This representatives of the Motor Valley brands present in Dubai will have the opportunity to meet with guests and the press to promote Motor Valley. That means the Italian system, Emilia-Romagna and the entire regional production sector on an international level.
The Motor Valley will remain its cars and motorcycles on display at the Dubai Opera.
Throughout the day, all the participants and journalists involved in the Expo will admire and photographe.
On the 10 December, the dream cars and bikes of the Motor Valley brands will take part in a parade from Dubai to Abu Dhabi. The final round of the Formula 1 World Championship take place during the weekend.
The Ducati World Première episode, in which they unveil the new DesertX, can be found in the dedicated section of the Ducati website.